3 ways to increase your website traffic.

If you run a business, you know that having a website is non-negotiable. But what’s the point if nobody visits it?

Getting the right people to visit your website can be difficult, particularly in the B2B arena and in the mechanical services industry when most of the time people aren’t in the buying mindset.

So how do you drive more traffic to your website?

We do this on the regular here at Mechanical Marketing, and these are some of the ways we go about it:

Quality content

Content is the cornerstone of a successful website, and it has to be good.

There’s an ocean of content out there, so if you want people to visit your site, you need to offer them something of value. That means creating high-quality content that is updated regularly and gives users reasons to keep coming back.

Manuals, brochures, and technical information are a great place to start - and if it’s too much to keep to a page, let your website users download it.

We want informative, we want engaging, we want it on brand, and we want it well-written.

Get your SEO working

How do people find things on the internet? The correct answer is via search engines, and we all know which search engine will get us results - enter Google.

When you’re googling, you know that endless website results pop up. Humans want answers quickly so we tend to prefer the first results we see that match our search. So if you want to improve the likelihood of your website attracting traffic, you want to be as near to the top of the results page for your relevant search terms as possible.

SEO stands for search engine optimisation and refers to the process of optimising your website to achieve just that. This can also be known as improving your ranking in the SERPs (search engine results pages). To reiterate, by optimising your website you can improve your chances of appearing at the top of search results when people search for keywords related to your business. And this can equate to more traffic.

Run targeted ads

Running targeted paid advertising creates an audience of those most likely to need or want what you provide, and it sends your ads their way.

The call to action on these paid ads would encourage your specific audience to visit your website, bringing you more traffic — and valuable traffic - that is potentially someone who will actually convert to a customer.

Targeted ads can be run effectively on Google and across social media, with a range of targeting and budget options. We have seen great success on LinkedIn, Google AdWords, and Facebook across the mechanical services industry - whilst simultaneously supporting website SEO improvement. It’s win-win-win.

Get your website traffic flowing

Driving traffic to your website takes time and effort, but these tips will have you well on your way. More traffic to your website will ultimately help your business grow, so let’s have a chat about how to keep yours moving in the right direction.

It’s the only time you want more traffic in your life.