Leveraging the power of AI in your marketing
While the hoverboards seem to be a little behind schedule, artificial intelligence has arrived, and like it or not, most people we speak to are ready to give it a go. AI may not quite be ready to manage your business and marketing unassisted, but it is making headway on a broad range of tasks.
It kind of feels like AI went from zero to hero, leaving a lot of people bamboozled as to what it can and can’t do, and where it can really come in handy in your marketing activities.
If you’ve been thinking about dabbling in AI to support your business, we can help. There are some frankly unprecedented capabilities available for you to explore to enhance your marketing while reducing the amount of time you spend on it.
Top AI tools to try
A quick Google search of AI marketing tools out there will demonstrate that there are countless options and variations to try. But rather than send you out there to wade through them (because we’re all busy), let’s just start with some that are tried and tested to tick off some highly useful marketing needs.
ChatGPT-4: for language processing and research
The world went crazy for this language model created by OpenAI back in December 2022. Its natural language processing abilities mean it can be used to write short and long-form content, from emails to articles and everything in between. Use it to generate ideas for your content, research topics, or summarise information.
Heads up — always fact-check what it provides and be sure to edit heavily. While ChatGPT-4 has knowledge current to January 2022, it’s always best to treat AI content as a draft, not the finished product. After all, you’ll want your brand voice in there too.
Fireflies AI: for meeting notes
Get more from your meetings with Fireflies.ai. This AI-driven tool can automatically record, transcribe, and summarise your meetings for you. That could save you some serious time and energy. It integrates with various video-conferencing platforms like Zoom, Google Meet, and Microsoft Teams. Plus, get this: Fireflies.ai can identify key moments in your interactions to analyse the dynamics of the people in the meeting. Wild.
Descript: for video and podcasts
Descript is an all-in-one tool for video and podcast editing, so you can level up your content creation with relative ease. Multi-track audio editing and accurate transcription is very handy, along with AI voice cloning to make convincing edits without re-recording. There are also some impressive green screen effects, making Descript a very versatile AI tool for creating content.
DALL-E: for visual content
OpenAI has done it again, this time for the visual side of your marketing. DALL-E is a game-changer for visual content. This AI tool can generate unique images and art from textual descriptions, providing endless possibilities. Use DALL-E to design eye-catching graphics, social media posts, or even product prototypes.
AIVA: for music and audio marketing
Want to compose your own unique brand jingle? Soundtracks for your videos? Meet AIVA —an AI tool that specialises in creating music and soundscapes. Acquiring or creating music can be expensive, and finding the track that’s just right for your brand’s marketing needs can be a huge undertaking. With AIVA, you can overcome music licensing costs and frustrations and create something that works perfectly for your brand and requirements.
From bots to big ideas and beyond
From the written word to processes to customer service to graphics and even audio, our AI bot buddies can be a big help.
Integrating AI into your marketing strategy can lead to more efficient processes, creative campaigns, and a heap of time saved. At the very least, it can keep us busy until the hoverboards arrive…
We are here to help you explore how AI can play a role in your business’s marketing because we know HVAC, trades, and building services are a little different in their approach.