Getting comfortable with asking for Google reviews.
Have you ever made a decision about a business based on online reviews you’ve read? Chances are the answer is yes.
In this digital age, consumers rely heavily on the internet to determine whether or not they want to do business with you, even in HVAC and trades. Being able to provide customers with an easy way to leave a good review is a far better way to manage your digital footprint than hoping disgruntled clients won’t find a way to do it (because we know they’ll always do!).
And one of the most important platforms for online reviews is Google.
While there’s a layer of mystery around how to get to the top of the SERPs (Search Engine Results Pages), Google doesn’t gatekeep our online reviews. That’s fully in the hands of you and every HVAC and trade internet user.
Why Google reviews matter
Regardless of whether your business is business to consumers (B2C) or business to business (B2B), Google is the most widely used search engine in the world for business or personal use. Over 84% of the global population choose to use Google to search for whatever it may be that they need.
When potential customers search for your business on Google, your Google reviews will be one of the first things they see. Google reviews can improve your search engine ranking and provide social proof to increase audience trust and confidence in your business.
And if you’re wondering whether people actually read the reviews, the answer is a resounding yes: Surveys show that 95% of consumers read online reviews before they make a commitment to a business.
So, it's clear that Google reviews are important for your business. But how do you go about asking for them?
How to ask for Google reviews
While many businesses understand the importance of having a strong online presence, they may not be as comfortable with asking customers for reviews on Google.
And sure, asking for reviews can feel uncomfortable, but it doesn't have to be.
Try these tips for asking for Google reviews without feeling awkward:
Timing is everything
When it comes to asking for reviews, you’ve got to ask at the right time.
Generally, the right time is the time when your customer is feeling most satisfied with their experience with your business. Depending on your business, this might be at the completion of a project or after they’ve received your product or service.
Personalise your request
Instead of sending a generic email asking for a review, try to personalise your request.
The little things make a big difference, like using the customer’s name and referencing their specific experience with your business. Setting this as part of your sales team KPIs might also help to keep them on track and servicing your clients to the highest of standards.
Make it easy
Provide a direct link to your Google Business page to add their review or create a QR code that customers can scan with their phone. Include this on your brochures, receipts, invoices, or in an email.
Complete the loop
Reviews aren’t a one-way street. If you’ve asked a customer to write a review, follow up with them and say thanks.
Don’t forget to go and check out their review in situ and add a response: 97 percent of buyers who read online reviews from other customers also read responses from businesses.
This is also worth considering if you happen to receive a not-so-good review. It happens. The right to reply via Google reviews means you get a second chance to make a good impression.
Responding to negative reviews in a professional and helpful manner can actually improve your business's reputation. You could salvage that potential customer, or convince future customers that you’re highly professional, responsive and invested.
Don’t be afraid to ask for them
Google reviews can do your business plenty of favours.
So get comfortable and don’t forget to leverage them too - add reviews to your website, brochures, and social media.
Still not sure and need assistance? It’s what we do, so get in touch with us.