Why social media ads work in this industry

Social media has become an integral part of our daily lives.

Whether it’s scrolling through LinkedIn, watching videos on YouTube, or tweeting about current events, social media is the go-to platform for communication, entertainment, and information sharing.

But social media is not just for personal use. Since social media was born, savvy marketers and businesses identified the potential of social media as a money generating marketing tool. And in the last few years it has become a staple platform to allocate a portion of business ad budgets.

Social media is an absolute powerhouse in the marketing world when it comes to reaching people on their level. You know your customers (at least a majority of them) are on there, so you ought to be too.

If you’ve resisted social media entirely, or have only posted without experimenting with paid advertising, it’s time to give it a go. Here are a few reasons why - because we’ve seen it work in the mechanical services and HVAC industry time, and time again:

You can get to your target audience

And we know this is a challenge in the HVAC, trade and mechanical services industry. But if you’re reading this, we’ve found you - and its absolutely possible.

Social media platforms have access to a wealth of data about their users, including their age, gender, location, interests, and behaviours. This data allows you to create highly targeted ads that are tailored to your ideal customer — and you can get specific.

Social media ads can reach your target audience with precision, ensuring that your message is seen by the people who are most likely to be interested in your product or service.

Cost-effective & budget-friendly

Social media ads are one of the most cost-effective forms of advertising available. You don't have to break the bank to get your message out there, so dip your toe in and start with a small budget then increase it as you see results and refine.

Social media platforms offer a variety of ad formats, including pay-per-click, pay-per-impression, and pay-per-action. This means that you only pay for the desired outcome, such as clicks or conversions, rather than paying for ad space upfront and just hoping for the best. Plus, if you don’t like the way the ads are performing, just turn them off or change them.

It builds brand awareness

Social media ads are a great way to increase brand awareness and reach a wider audience. With social media ads, you can promote your brand to people who may not have heard of you before.

You can also use social media ads to reinforce your brand messaging and increase brand recall. According to a study by Hubspot, social media advertising can increase brand recall by 71%. Not a bad stat for investing in, and building, what should be your biggest intangible asset.

Website traffic increases

Not only can social media ads increase brand awareness, but they can also drive traffic to your website. With a simple call-to-action like "Contact Us" or "Learn More," you can lead potential customers straight to your virtual doorstep.

This can be especially useful for businesses that sell products or services online - and the mechanical services, HVAC, and trade industries can all greatly benefit, as a website is a key element in every sales funnel. In these industries specifically, users are generally looking for more information (often technical) which means it needs to be found and accessible easily if you want to be considered in their decision-making process. The easiest place to house this is your website, and the traffic going there to find it will also help your SEO along as a side benefit.

Analyse & assess the success

Social media ads provide you with all sorts of data on how your ads are performing. You can track metrics such as impressions, clicks, conversions, and engagement to see how your ads are resonating with your target audience.

You can see how many people are seeing your ads, engaging with them, clicking on them, and even converting into customers. This information allows you to optimise your ads for even better results ongoing.

Get ready to get social

Experimenting with social media ads is well worth a shot and could get you some serious results.

Social media ads are becoming increasingly popular among businesses of every shape and size, which means that if you’re not using them, you may be missing out on potential customers.

By incorporating social media ads into your business, you can stay competitive and ensure that your business stays top-of-mind with your target audience.

Need help getting started? We’re ready for you.